About Danny

Danny Ives, personal trainer at DPI Performance Collective

I'm Danny Ives, the personal trainer based at Anytime Fitness Saints Road, Salisbury Plain. I've been a qualified PT since 2022, holding Cert III & IV in Fitness, CPR, and First Aid, and I'm currently completing a Bachelor of Nutritional Science.

Before coaching, I spent 20 years working as a chef. That background means when I talk about nutrition, it's not just macros on a spreadsheet — it's real, practical food knowledge most personal trainers don't have.

My approach is evidence-based and practical: no hype, no bro-science, no generic 12-week shred programmes. Every plan is built around a real job and a real life, not the other way around.