12-Week Coaching Program
Build a Powerful Physique and Elite Habits
For busy men and women aged 25-50 who want to build strength and eat well for the long term. A 12-week coaching program with training, nutrition guidance and regular check-ins, built around your real life.
12
Weeks
4
Phases
20+
Yrs Chef Experience
25-50
Age Range
Danny Ives, personal trainer
A natural approach
Coaching built on training, food and recovery, not performance-enhancing drugs
A clear system
A structured 12-week plan, so you know what to do each week
The 4-phase program
Weeks 1-2
Foundation & Baseline
Establish movement patterns, assess your current capacity, and build a base to train from.
- Movement screening and baseline testing
- Technique refinement on core lifts
- Metabolic conditioning foundation
- Habit formation and routine establishment
Weeks 3-6
Capacity & Hypertrophy Build
Progressive volume training with a focus on building muscle and work capacity, alongside recovery habits.
- Increased training volume
- Muscle hypertrophy focus
- Nutrition guidance to support training
- Recovery protocol implementation
Weeks 7-10
Strength & Performance Peak
Focused strength work, with power and performance testing built around your ability.
- Heavier strength work
- Power and speed work
- Performance testing and personal-best attempts
- Recovery strategies
Weeks 11-12
Consolidation & Longevity
Consolidate what you have built, set up sustainable habits, and plan what comes next.
- Deload and recovery
- Habit reinforcement
- Long-term programming strategy
- Transition to maintenance
Choose your plan
See the full breakdown on the Pricing page.
What clients say
Reviews quoted from our public Google Business Profile. Individual experiences; results vary and are not guaranteed.
“Danny has a wealth of knowledge in the fields of exercise, nutrition and the human body. He takes the time to listen to your hopes and is able to design training regimes for individuals that help them to reach their goals. He is a professional and great for pushing people to strive for more but he's also a good guy and helps to make the sessions more enjoyable than working out alone.”
“Danny is the best trainer which fast results. He is very patient and makes you enjoy your training secession. I would highly recommend him for both beginners and others who are in advance stage to have him as your coach/trainer. He is the best.”
“Danny is an excellent PT, he talked to me about my goals and made a training plan that would work for me. I've been able to become stronger much quicker than I thought I would and it's always a safe, fun training experience. Definitely recommend :)”
“I really enjoy my PT sessions with Danny, he is professional, easy to communicate with and is very knowledgeable. Since starting my sessions I have seen drastic changes in my strength gain and body.”
Google Reviews
4.9★ from 18 Google reviews
As at 12 October 2026.
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